After over a year of close collaboration with the Bonne Suits team, we launched the Immortal Suit in September 2022. It gets its name from the fact that it’s circular - made from 50% recycled cotton, and designed to be recycled once it reaches the end of its life cycle. To be made into new Full Circle items, again and again and again. You know, the Full Circle way.
To us, being able to help an established brand like Bonne Suits make the step towards circularity is a big milestone. It is the proof-of-concept for a new type of collaboration. Something we have coined ‘Impact Collabs’.
Let me explain:
Collaborations in the fashion world have become a powerful tool in recent years - though they are mostly used as a way to market to new consumer groups and create exclusive demand. In other words, they’re all about the hype. The Full Circle x Bonne Suits collaboration challenges this idea of manufactured hype by joining forces to fight for positive change, rather than profit. Hence the name Impact Collab.
Now, being able to back up this claim is key, which is why we worked with our friends at True Cost Label to conduct Life Cycle Analyses for the Immortal Suit.
And it’s safe to say that we are very proud of the results:
The dyed suits:
C02 emissions: 56% better than a conventional cotton suit
Water usage: 91% better than a conventional cotton suit
The non-dyed suit:
C02 emissions: 73% better than a conventional cotton suit
Water usage: 94% better than a conventional cotton suit
We were able to get these environmental impact reduction scores by making a number of design adjustments to the original Suit, the most important ones being the use of recycled cotton fibres as well as switching to GOTS certified organic cotton.
That being said, it’s important to acknowledge the fact that although significantly better, the Immortal Suit still has an impact on the environment. Nothing is ever 100% sustainable, but with this collaboration we hope to inspire other brands to join forces and create clothes that are better for the planet and people that make them.
Bit by bit, we can raise the bar and make circularity the standard.
Team Full Circle