We grew up during a time in which fast fashion was king. The more the better. The cheaper the better.
But when we entered the fashion industry during our early 20’s, we learned a thing or two about how the fashion industry really operates. And to be honest with you… It scared the shit out of us.
Fast forward to today.
Finally, people are more aware about the fact that fashion is one of the biggest polluting industries in the world.
Yet still, very few people take action.
For many, ‘Cheap’ still seems to trump ‘Ethical’.
So we did some research about why that could be.
And guess what?!
People are more likely to purchase something sustainable if there is a direct benefit for themselves, as well as for the planet.
This got us thinking… How can we offer people a direct reward for being sustainable, in a way that is seamlessly integrated in their shopping process?