Our Process Our process Imagine f ashion wi t hout t e xtile was t e.


The Problem

Traditionally, the fashion industry operates on a linear business model.


tak e mak e use wast e

Fast fashion has over-leveraged this model to the extent where people expected unrealistic prices, causing them to treat clothes like disposables, and ultimately making producers and our planet suffer the consequences.


The Problem

Traditionally, the fashion industry operates on a linear business model.

Fast fashion has over-leveraged this model to the extent where people expected unrealistic prices, causing them to treat clothes like disposables, and ultimately making producers and our planet suffer the consequences.

tak e mak e use wast e
Our Solution For us, sustainability is ingrained in our core DNA via our closed-loop business model: take make use waste

Our Solution

For us, sustainability is ingrained in our core DNA via our closed-loop business model.

This model is a move towards circularity, as it is based on a ‘take, make, use, recycle’ approach, bringing the majority of natural resources used in making a product back into the production cycle instead of into the landfill.


tak e mak e use wast e

This model is a move towards circularity, as it is based on a ‘take, make, use, recycle’ approach, bringing the majority of natural resources used in making a product back into the production cycle instead of into the landfill.

Our T-shirt Lifecycle

By maintaining a close relationship with our supply chain, we guarantee that our products are made in the most responsible way possible. These are the 6 stages in the life-cycle of our T-shirts:


Full Circle magic, baby! 2 3 1 4 5 6 Yarn Production Our partners at RECOVER Tex produce our yarn by blending 50% recycled cotton from returned T-shirts with 50% virgin organic cotton Make the fabric We work with a GOTS certified mill that’s located in Portugal. They have over 10 years of in producing sustainable fabrics using recycled yarn. Dye the T-shirt We are proud to say that one of our T-shirts is dyed using the yarn dye method. This innovative dying method saved a lot of water and energy. We are working on making this the dying standard for all our garments. Produce the T-shirt Our T-shirts are sewn in Portugal by our Bureau Veritas certified partner SCOOP. We keep our production in Europe to avoid unnecessary long-haul shipping emissions. Wear the T-shirt This is where you come in. Wear the shit out of your T-shirt, and when it’s time for a new one, just send back the old one to activate your 25% discount. Recycle the T-shirt Once we have collected enough T-shirts they are returned to our friends at RECOVER Tex where they are cleaned, colour-sorted, and shredded. They are then blended with 50% virgin organic cotton to make yarn for new Full Circle T-shirts.