The Problem
Traditionally, the fashion industry operates on a linear business model.
Fast fashion has over-leveraged this model to the extent where people expected unrealistic prices, causing them to treat clothes like disposables, and ultimately making producers and our planet suffer the consequences.
The Problem
Traditionally, the fashion industry operates on a linear business model.
Fast fashion has over-leveraged this model to the extent where people expected unrealistic prices, causing them to treat clothes like disposables, and ultimately making producers and our planet suffer the consequences.

Our Solution
For us, sustainability is ingrained in our core DNA via our closed-loop business model.
This model is a move towards circularity, as it is based on a ‘take, make, use, recycle’ approach, bringing the majority of natural resources used in making a product back into the production cycle instead of into the landfill.
This model is a move towards circularity, as it is based on a ‘take, make, use, recycle’ approach, bringing the majority of natural resources used in making a product back into the production cycle instead of into the landfill.

Our T-shirt Lifecycle
By maintaining a close relationship with our supply chain, we guarantee that our products are made in the most responsible way possible. These are the 6 stages in the life-cycle of our T-shirts: